Buffalo David Bitton announced recently it has cast Max George, from international band, The Wanted and Sports Illustrated swimsuit model, Hannah Davis, for the brand’s upcoming Fall 2013 marketing campaign. The campaign creative will be unveiled in August issues of men’s, women’s fashion and lifestyle magazines and will also roll out online, in store and outdoor.
This marks the first time the brand has featured celebrities in its advertising campaign. Dari Marder chief marketing officer, Iconix Brand Group, commented, “Buffalo has always had beautiful and sexy imagery in its campaigns but we’re turning up the heat this season by adding some star power with Max and Hannah.”
Max has been incredibly successful as part of international band, The Wanted, who have enjoyed phenomenal chart success and sold out arena tours. You can see Max and the rest of the band on ‘The Wanted Life,’ their own E! TV series, which is airing now.
Model Hannah Davis made her Sports Illustrated Swimsuit Edition debut in 2013, landing the coveted spot as the “Rookie of the Year” on the cover. Hannah has walked the runways of renowned designers and has been featured in editorials for top fashion magazines including Elle, Glamour, Marie Claire and Teen Vogue to name a few.
Buffalo is available at major department stores, at the Buffalo flagship store in NYC, in approximately 30 Buffalo stores throughout Canada and online at www.buffalojeans.com