Armani just announced Rihanna as its new face for ads for its underwear and jeans lines shot in New York that will come out this September.
The campaign is known for casting some of the sexiest faces in entertainment, including Posh and Becks, Megan Fox, and Cristiano Ronaldo. Whether or not Rihanna will get to pose with whips and chains that excite her, and possibly the world (the Beckhams got only a big rope), this is a good direction for the diva.
Rihanna often wears Armani gowns at red-carpet events, and she is friendly with Giorgio Armnani’s niece Roberta—with whom she was spotted with in Milan in early May. Roberta handles VIP relations for the multi-million-dollar fashion brand.
Her deal surely includes a mandate to wear Armani for red carpet appearances, and Rihanna is one of those people that will surely benefit from the pared-down appeal of a good piece of Armani eveningwear. Then again, she could just as easily diva her way into the sort of treatment they gave Lady Gaga. But, man, would it be refreshing for her to seize this opportunity to exercise a little restraint.