Macklemore and Ryan Lewis are getting paid!
Buffalo David Bitton announced today its innovative “Blank Check Series,” a program which will support self-expression and the arts by partnering with today’s cultural innovators. The “Blank Check Series” will present exceptional visionaries, influencers, performers and artists, with funding – a blank check – to be used to create engaging multi-dimensional content. The program will be delivered in a variety of forms ranging from print, video, digital, fine art, literature, social media and more. This series will provide Buffalo David Bitton with multiple points of connection with consumers on subjects and topics that truly resonate with them.
And yes, this is where Macklemore and Ryan Lewis come in.
To launch the program, Buffalo David Bitton has partnered with the rap duo. As part of their “Blank Check Series,” Macklemore & Ryan Lewis have chosen to work with Buffalo David Bitton to film and produce a documentary, providing viewers with a behind-the-scenes glimpse at their first world-wide arena tour. The documentary will take viewers on a digital journey through a new chapter in the duo’s career, providing a front row seat to their debut arena tour, with a look at the people and places encountered along the way. The first video, currently being shot on the European leg of the band’s tour, will be released October 3rd. In addition, Macklemore & Ryan Lewis will support the launch of the series through social media and debut episode one on their website www.macklemore.com
“We are thrilled to be working with Buffalo David Bitton on their creative ‘Blank Check Series.’ We immediately resonated with the idea behind the campaign. The partnership allows for us to bring the talented video crew and gear we’ve always wanted to have out on tour documenting the experience. Being our first arena tour, we are excited to bring the behind the scenes and our life on the road to our fans in a way that we’ve always hoped to,” commented Macklemore & Ryan Lewis.
“The goal of the ‘Blank Check Series’ is to commission artists, in different genres, to create engaging content for our brand,” commented Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc. “Who better to launch this initiative with than Ben and Ryan who have become one of today’s most important voices in music and social commentary and collectively have made over one billion social impressions since emerging on the scene. Partnering with them on this docu-series aligns perfectly with our marketing strategy to increase our global brand awareness and furthers an organic connection with our broad male and female consumer base,” added Marder.
Talk about getting it in!
Photo credit: Nick Mahar