The fabulous BONGO line has unveiled its new Spring 2013 campaign today featuring actress/singer Lucy Hale, star of ABC Family’s “Pretty Little Liars”. Let’s girl is so adorable! Hale is continuing her association with Bongo, previously Lucy co-starred with Ashley Benson in the junior brand’s 2012 campaign. She seems to be the perfect spokesperson for this brand. Isn’t she a doll?!
The campaign was shot by iconic photographer, Terry Richardson. I’m usually not a big fan of Richardson’s work, but this creative reflects Richardson’s signature sexy style as Hale poses with fun and playful props including an oversized phone, a bubble machine, a fishbowl and a hula-hoop.
The national campaign will debut this March in fashion, lifestyle and entertainment magazines. Bongo is available exclusively available at Sears and Kmart.