In an exercise of clever naming, Hanson is reportedly set to launch their own beer named, MMMHop. Let that name sink in. Nicely done, Hanson. Nicely done.
So just what can we expect?
According to Contact Music:
“The musical brothers Isaac, Taylor and Zac Hanson are in the process of developing an Indian Pale Ale, which they plan to release in early 2012, and are going to name the beverage MMMHop after their biggest hit ‘MMMBop’. ”
If you’re looking for more Hanson branded merchandise to follow, however, sad times, because the brothers admitted that’s a no-go.
Speaking at Oxford University Union on Monday night, Zac said: “We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience.
“What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit. We have a board game and even a record player to play our last record on, but we will never made dolls, lunch boxes or toothbrushes that play our songs for example.
“It’s vital our fans have trust in everything Hanson do. n fact we are soon going to be selling our own beer, I’m not even joining. MMMHop IPA anyone?”
Clearly, those Hanson boys have grown up. From MMMBop to MMMHop, I’m definitely intrigued.