She’s made a pretty penny on reality television as one of the Basketball Wives, but like any star in this genre, it never lasts long. Now that she is known for dodging punches and kicks from estranged husbands, Lozada is switching gears into the world of fitness. According to sources, Evelyn is hoping to parlay her career on reality television into a fitness empire, a la Jane Fonda.
If you know Jane Fonda’s backstory, then this makes sense. She was dodging punches from boyfriends and ex-husbands as well.
Lozada has already gotten an endorsement deal with an energy drink called youthH20. It sounds like liquid speed to me, but whatevs – if it pays the bills?
Go with it.
They’re shelling out six figures for her to hawk it and now she has set her sights on workout tapes and the like to brand herself even further. So look out for her workout tapes in the future, with a guest appearance by Rihanna. Hey, they can teach women how to block blows to the head and lose weight at the same time!