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Celebrity VIP Lounge

Celebrity Gossip Heard All Over The Web

Beyoncé Will Partner with Topshop for Athletic Streetwear Brand

Queen Bey just won’t stop! It has been announced that Beyoncé has partnered with London-based Topshop to form a joint company, Parkwood Topshop Athletic LTD. With this new partnership, a new athletic streetwear brand will be created, and could be launced in stores and online by fall 2015!

“This [is] not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview. “Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, Beyoncé came to our office for the last piece of the jigsaw puzzle.”

The collection will have clothing, footwear and accessories for dance, fitness and sports. It will be distributed to all Topshop stores and Topshop.com, but also other retailers such as Nordstrom hopefully. Topshop currently has 330 stores in the UK, and almost 500 worldwide. The fashion brand will open a store in New York on Nov. 5, opposite Saks Fifth Avenue. With 40,000 square feet, and four levels, this will be Topshop’s largest US store, and second-largest store in the world!

This is a great look for Beyoncé! I can’t wait to see what she comes out with in this new venture!

VIP EXCLUSIVE: Demi Lovato Meets Up With Fifth Harmony At TopShop

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Top Shop NoHo hosted a Meet n’ Greet with X Factor Judge Demi Lovato, and X Factor finalist Fifth Harmony and Celebrity VIP Lounge was there to get the low down. The event was to commemorate their Online Competition that gave two lucky winners the opportunity to win a $1000 shopping spree with Fifth Harmony. Hundreds of screaming fans came out to meet their favorite artist by waiting in line for hours. When I arrived, fans were circled around the block patiently awaiting their chance to meet the X Factor stars. As I stood between the fans and Fifth Harmony, there was a few times when I thought I would be trampled over. This group of young ladies with their infectious personalities and pop star next door charm, made every single one of their fans feel welcomed and appreciated. Each time a fan came through the door, they became overwhelmed with excitement and burst out screaming. While waiting for my private audience and photo opt with the group; I witnessed several fans burst into tears as they walked away clutching their autographed glossy.

For those of you who have no clue who Fifth Harmony is… let me bring you up to speed. Fifth Harmony is a girl group consisting of 5 members- Camila Cabello, Normani Kordei, Lauren Jauregui, Ally Hernandez and Dinah Jane Hansen. Former contestants on the hit reality show X Factor; they finished out in a respectable 3rd place. Due to their huge level of popularity, they were signed to Simon Cowell’s record label Syco Records and also L.A. Reid’s record label Epic Records. Fifth Harmony is currently putting the finishing touches on their debut album; which is scheduled to be released in Fall of 2013.

Where the event lacked in polish; Fifth Harmony filled all of the gaps with their presence and persoanlity. Demi Lovato served as fairy Grandmother to the group, and made a brief appearance to give her official seal of approval before leaving. I didn’t realize how old Demi Lovato would look in person. When she spoke, I heard a 42 year old. When I looked at her in the face I wanted to ask her did she know The Great Gatsby?! Good grief, gurrl! That Cadillac has some millage on it. Don’t get me wrong, I am a woman of a certain decade as well. In my mind, both Demi and I could hang out, drink Gin Tonics, and get Botox together. She left today with a new bestie in me.