Zendaya Coleman is definitely on top of the world right now. After winning her role as Aaliyah in an upcoming Lifetime biopic (despite the controversy around it), the Disney star has another big gig as the new face of Madonna‘s “Material Girl” teenage fashion brand!
The singer is the next face of the brand, taking the spot of Rita Ora, and joining the ranks of former material girls Taylor Momsen and Georgia May Jagger. Zendaya recently shot ads for the brand’s fall campaign, playfully smiling and posing on the Coney Island boardwalk in Brooklyn.
“Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl,” Madonna said in a press release. Madonna’s daughter, Lourdes Leon, also a collaborator behind the brand, is also a huge supporter of the teenage singer. “I love how Zendaya makes her own style rules to fit her personality — that’s who Material Girl is all about, being yourself to the fullest,” she added.
Zendaya, of course, was thrilled that she was picked by the “dynamic mother/daughter duo,” and gave a shoutout to the brand and the Material Girl herself saying in a press release of her own, “Material Girl embraces having fun with fashion and being confident in your own skin… and who does that better than Madonna?”
Well good for her! Zendaya is a very pretty girl and is definitely perfect to be the face of the brand. She’s in the demographic, she’s cute, and she’s fun! Plus, she has a huge following, so it’s definitely smart of the brand to add her on. Now Disney fans may just want to buy more of these clothes!
Image via Material Girl