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Celebrity VIP Lounge

Celebrity Gossip Heard All Over The Web

Beyoncé Will Partner with Topshop for Athletic Streetwear Brand

Queen Bey just won’t stop! It has been announced that Beyoncé has partnered with London-based Topshop to form a joint company, Parkwood Topshop Athletic LTD. With this new partnership, a new athletic streetwear brand will be created, and could be launced in stores and online by fall 2015!

“This [is] not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview. “Basically, when she was in London in February we arranged to get together. We started talking generally, about doing something together. We’ve been looking at that [athletic] sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category. We started getting into proper conversation in May or June, as to how it would work. It took six or eight weeks to put a deal together. On Friday, Beyoncé came to our office for the last piece of the jigsaw puzzle.”

The collection will have clothing, footwear and accessories for dance, fitness and sports. It will be distributed to all Topshop stores and Topshop.com, but also other retailers such as Nordstrom hopefully. Topshop currently has 330 stores in the UK, and almost 500 worldwide. The fashion brand will open a store in New York on Nov. 5, opposite Saks Fifth Avenue. With 40,000 square feet, and four levels, this will be Topshop’s largest US store, and second-largest store in the world!

This is a great look for Beyoncé! I can’t wait to see what she comes out with in this new venture!

Brittany is a girl from the East Coast with a passion for entertainment and a strong addiction to reality TV. She is also a dedicated member of Beyoncé’s fabulous BeyHive. When she’s not blogging about celebs, she’s listening to music, spending time with family and friends or tweeting her life away.

Brittany Shawnté – who has written 430 posts on Celebrity VIP Lounge.


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